About

Our collection of invite-only design spaces around the world ranges from cliff-side villas to converted sea-side boat sheds, from modern jungle bungalows to luxury desert tents. Tailored for the Conscious Traveler, our collection calls to those seeking spaces, places and experiences beyond the norm. Some of our properties are modern and minimal while others are rustic and simple with an element of wabi or hygge – although they may differ in style and design, the one thing they have in common is that they all feel good. We hope you love them as much as we do!

We believe that the definition of luxury is changing. It is no longer about ostentatious “things”, but moreso about exclusive, memorable experiences. To us, it is about feeling the sand in our toes, seeing the stars at night, and spending time with our loved ones. It is nourishing our bodies with wholesome food, replenishing our soul with closeness to nature, inspiring our spirit with connection to people. Essentially, luxury is connecting with your surroundings, within oneself, and to those around you. Authentic travel experiences foster these deeper connections and encourages growth as individuals and a larger global community.

As global citizens, we have a responsibility to this beautiful planet, and our choices both locally and abroad can greatly influence the impact we have. As tourism continues to grow with each year, it has never been more important to travel and consume consciously. Here at SURŌ, it is a priority to continue building and connecting a like-minded global community to educate, support ethical and regenerative brands and properties, and create change together through our voices and choices. If we want to share this magical world with our children, then we must act and choose responsibly, and travel and live with a light footprint.

A veteran traveler since age 2 (and holding a camera not long after), founder Melissa Gidney Daly has always sought out those “hidden gems” that you never forget, the inspirational story behind it, and the experience that leaves you changed. Melissa believes that travel is transformational, and if you come home un-changed from a month abroad or even a weekend away, then you are missing out on one of life’s greatest gifts. Understanding the effect a thoughtfully-designed space has on our psychological well-being, to her, transformation often starts with where you stay.

Melissa’s specific and sought-after style has allowed her to work with such notables as Oprah Winfrey, who hand-selected Melissa to shoot, curate and visually direct her latest best-selling book, Wisdom of Sundays. This noted aesthetic curation is the driving force behind the organic growth of SURŌ (formerly The Perfect Hideaway), setting the collection apart with elevated imagery, attention to detail, and in-depth knowledge of the Conscious Traveler.

Growing from a single passionate traveler to a global connection of professional photographers and influencers, SURŌ has emerged as a sought-out collection by property owners, PR companies, and property management companies around the world, creating an exclusive collection of properties that transcends any one genre, with a focus on meaning and experience.